In a strategic and effective manner, groups backing the re-election of President Donald Trump are making several initiatives to communicate his accomplishments to the citizens. Pro-Trump group, named ‘The Orange Elephant’, has principally taken this activity up a notch by launching a colossal seven-figure ad buy to deliver their closing pitch to voters. This strategy has brought a new dynamic to the political landscape.
Capitalizing on Trump’s achievement during his tenure, ‘The Orange Elephant’ is primarily targeting both swing states and bulwarks, trying to relay the nuances of Trump’s policies and encouraging undecided voters to cast their ballots in his favor. Their latest move represents a significant surge in spending. The ad buy, which cost the group a whopping seven figures sum, underscores the high stakes of the campaign’s final days as polls show Trump trailing behind his Democratic competitor, yet leaving adequate room for a comeback.
Featured prominently in the ad is a character fashioned as an average Joe. He shares a poignant narrating of his life during 2020, highlighting the issues he faced and how Trump’s policies helped him overcome them. This advertisement underscores the effort made by the Trump administration to uplift families hit by the economic downturn, making it a potent display of Trump’s competency as a leader.
The surge seems to reflect the mood across right-wing groups, many of whom are increasing their engagement and ramping up spending in an effort to swing undecided voters. Nationwide organizations that support Trump have also invested millions in advertisements, mirroring grand political campaigns’ tactics just before the elections. This ad buy represents one of the largest efforts so far by an independent interest group aimed at securing a second term for Trump.
‘The Orange Elephant’s’ goal, much like other right-wing entities, is to relay Trump’s successes in dealing with COVID-19, an economic recession, civil unrest, and foreign policies. Contrary to accusations from the opposition, they illustrate a President who, despite such dire circumstances, presented a robust and swift response that saved lives and managed the economic downturn.
Moreover, focusing on unemployment rates during Trump’s tenure, the ads focus on his administration’s efficient strategies that kept businesses afloat. They emphasize his efforts for deregulation and tax cuts. By highlighting his accomplishments, the ads infer that a second term would foster comparably tangible results for the average American.
Overall, ‘The Orange Elephant’ and other pro-Trump groups have strategically utilized this seven-figure ad buy to present a compelling narrative of Trump’s tenure. By focusing on practical facts, real-life examples, and tapping into everyday issues, they creatively shape the conversation around Trump’s re-election bid. This move is a pivotal moment in the heated debates of the 2020 election, creating a compelling closing argument for undecided voters.
