The industry of Artificial Intelligence (AI) is experiencing exponential growth, attracting the interests of major tech giants around the globe. Among these is Apple Inc., widely recognized for its sleek design and cutting edge technology, it has recently become a more active contender in the AI race, utilizing its sprawling network of developers to gain a competitive advantage.
The significance of the AI race cannot be overstated. The benefits include automation of routine tasks, improved decision making, and the ability to predict user behaviour thereby enhancing the user experiences. Apple, with its established reputation for innovation and quality, is already a competitor worth reckoning within the field.
In a bid to excel, Apple is leveraging its relationship with its legions of developers around the globe. These developers, who number around 23 million, work around the clock on Apple’s iOS, Mac, Watch, and TV devices. Their involvement amplifies Apple’s capacity to explore AI’s potential, providing the tech giant with a diverse and comprehensive trove of ideas.
Apple notably lags behind competitors like Google and Amazon in terms of user data, which forms the backbone of many AI systems. However, Apple is turning this perceived weakness into an unprecedented strength. Instead of relying solely on user data, Apple diversifies its AI strategy to focus on innovative machine learning technologies that respect user privacy, a core principle for the company.
Apple’s strategy to compete in the AI landscape is exemplified by its Core ML 2 system, a tool that allows developers to integrate machine learning models into their apps. Lighter and faster, Core ML 2 is significantly more efficient than its predecessor.
Integrating AI into Apple’s platforms has already resulted in the introduction of personalized features for users such as personalized photo memories and predictive text. Moreover, developers are given the chance to create apps with AI-built capabilities that can be utilized on Apple devices, offering an enhanced, personalized user experience while still maintaining privacy.
In its push for AI, Apple has also invested in a host of business acquisitions and talent. The company has acquired more than 20 AI startups since 2010, the most notable of which are Turi and Lattice Data. On the talent front, Apple has hired top AI researchers to get ahead in the AI race.
Apple’s AI commitment is also evident in its new A12 Bionic chip with a Neural Engine, which enhances the AI capabilities of Apple devices. With this innovation, Siri, Apple’s virtual assistant, can make more nuanced decisions and responses, enhancing the user’s interaction with Apple devices.
Interestingly, amidst Apple’s AI pursuits, the tech giant maintains a strong emphasis on privacy. Unlike its competitors, who gather vast amounts of user data to train their AI, Apple relies more on ‘on-device intelligence’ – essentially processing data on users’ devices rather than on cloud servers. This approach aligns with Apple’s principle of giving users control of their data, allowing them to benefit from AI advancements without compromising personal information.
In conclusion, Apple’s foray into AI
